A local coffee shop rooted in community, craft and the belief that a good cup is best enjoyed without rushing. The goal was a brand that felt like it had been in the neighborhood for years. The identity needed to carry the weight of a well-worn local institution while still feeling considered and current.

The result was a brand system where every touchpoint tells a story from the expressive script logo reserved exclusively for the wordmark, to the bold condensed display type commanding the menu headers, to the hand-drawn illustrations.

Brand Identity
Package Design
Print Add Ons

Food & Beverage

Deliverables

Industry

The Thought Process