Sol Wellness Studio is a pilates and yoga studio rooted in movement, community and showing up for yourself. The wellness industry skews heavily toward the same visual language — muted neutrals, serif scripts, soft everything. Sol needed to stand out in that landscape while still feeling like somewhere you'd actually want to spend your mornings.

The result was a brand system with clear usage logic that can scale whether it lives on a phone screen, a printed card or the side of a brick building.

Brand Identity
Print Add-Ons
Digital Add-Ons

Health & Wellness

Industry

The Thought Process