An exercise in designing for dual formats—a layout system that works in print and on screen without compromising either. I wanted to explore how a wellness brand could feel intentional in your hands and on your screen without being two different things. Every decision had to hold up at 8.5×11 and on a tablet screen simultaneously.
NEXT PROJECT
Concept Project
Ebook
Print Collateral
Wellness
Fitness
TYPE
DELIVERABLES
INDUSTRY
THE THOUGHT PROCESS