PROJECT 05

Self-Directed Project

Brand Identity
Digital Guide

Wellness
Education

TYPE

DELIVERABLES

INDUSTRY

Building your own brand is the most honest design brief you'll ever write. The Cultivated Current needed an identity that could hold weight across water education, wellness and community without feeling clinical or corporate. Every decision was mine to make and mine to defend, which made it one of the most rigorous projects in my portfolio.

THE THOUGHT PROCESS

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